🧬 The Complete Talent Intelligence Platform

One Platform.
Three Powerful
Assessments.

LeadershipDNA™, TalentDNA™ and CultureDNA™ — three science-backed assessments that decode individual leaders, entire workforces, and organisational culture. Built for consultants, HR teams, and executive coaches.

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Assessments
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Questions
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Archetypes
🧬
LeadershipDNA™
7 dimensions · 240 questions · 24 archetypes
Active
🎯
TalentDNA™
25 dimensions · 150–181 questions · workforce intel
Add-on
🏛️
CultureDNA™
21 dimensions · tribal stages · org intelligence
Add-on
Composite Growth Score
Individual · Team · Culture78%
Built on the science of:
DISC Behavioural Model
Big Five Personality
Tribal Leadership Theory
I-O Psychology
Situational Leadership
Entrepreneurship Research
Three Assessments. One Platform.

The Complete Talent
Intelligence Suite

Each assessment is independently powerful. Together, they give organisations a 360° view of leadership, talent, and culture.

For Individuals & Leaders
🧬

LeadershipDNA™

The world's most comprehensive leadership identity assessment. Decodes who you are as a leader across 7 dimensions, identifies your archetype, and maps your growth readiness.

7 assessment dimensions
240 calibrated questions (~40 min)
24 scientifically-validated archetypes
Behavioural DNA (DISC) profile
Entrepreneur DNA™ type
Motivational driver profile
Growth Readiness Score (10 sub-dimensions)
Personalised AI coaching plan
Start Free Assessment →
Included in every plan
For HR Teams & Organisations
🎯

TalentDNA™

A 25-dimension workforce intelligence assessment that generates each employee's complete talent profile — strengths, development gaps, career readiness, and succession placement.

25 talent dimensions across 6 pillars
150 base + 31 manager add-on questions
TalentDNA™ archetype & strengths profile
ManagerDNA™ report (leadership effectiveness)
90-day personalised learning plan
9-box succession placement
HR Intelligence dashboard
Org-wide talent analytics & benchmarking
Enquire About TalentDNA™ →
License-based · contact your consultant
For Executive Teams & Boards
🏛️

CultureDNA™

Diagnoses your organisation's culture through 21 dimensions and Barrett's Tribal Leadership framework (Stages 1–5). Reveals culture gaps and transformation pathways.

21 culture dimensions measured
Tribal Leadership Stage (1–5) diagnosis
Trust, Purpose & Psychological Safety index
Department-level culture breakdown
Individual culture intelligence report
Org-wide CultureDNA™ score
Consultant culture dashboard
Transformation roadmap & benchmarks
Enquire About CultureDNA™ →
License-based · contact your consultant
Built For

Who Uses WorkforceDNA™?

Designed for every level of an organisation — from individual contributors to the boardroom.

👤
Individual Leaders

Take LeadershipDNA™ to discover your archetype, decode your behavioural style, and get a personalised growth plan.

LeadershipDNA™
🤝
Executive Coaches & Consultants

Deliver all three assessments to your clients. Manage organisations, track progress, and generate insights from your dashboard.

All Three Products
🏢
HR & People Teams

Deploy TalentDNA™ across your workforce to map talent, identify high-potentials, and build succession pipelines.

TalentDNA™ + CultureDNA™
🏛️
C-Suite & Boards

Use CultureDNA™ to diagnose your organisation's tribal stage, identify culture gaps, and drive transformation initiatives.

CultureDNA™
How It Works

From Assessment to
Organisational Intelligence

A structured journey that starts with an individual and scales to the entire organisation.

1
Get Your Licence

Your consultant or HR team provides access. Each assessment type is licensed independently — start with LeadershipDNA™ and expand to TalentDNA™ and CultureDNA™ when ready.

2
Take the Assessment

Complete your assigned assessments at your own pace. LeadershipDNA™ takes ~40 minutes, TalentDNA™ takes ~22–30 minutes, and CultureDNA™ takes ~15–20 minutes.

3
Receive Your Report

Instantly access personalised, narrative-rich reports for each assessment. Individual reports are confidential — only aggregate data is shared with organisations.

4
Coaching & Action Planning

Your consultant or coach reviews the results with you. AI-generated learning plans, development priorities, and coaching questions are included in every report.

5
Org-Wide Intelligence

As more team members complete assessments, HR and consultants gain access to collective dashboards — talent maps, culture scores, succession grids, and benchmarks.

LeadershipDNA™ Deep Dive

The 7-Dimensional
Leadership Assessment

The only platform that simultaneously measures Behavioural Style, Leadership Capability, Motivational Drivers, Entrepreneur DNA, and Growth Readiness in a single session.

🧬
Behavioural DNA (DISC)

Your natural communication, decision-making, and conflict resolution style — mapped to the validated DISC model with narrative depth.

24 Leadership Archetypes

Discover your composite archetype from 24 scientifically-validated profiles. From Strategic Commander to People-Centred Operator.

🎯
Motivational Drivers

15 dimensions reveal what truly energises you — and what drains you. Critical for role design, hiring, and culture alignment.

🏗️
Entrepreneur DNA™

Your entrepreneurial operating style: Builder, Rainmaker, Operator, Visionary, and 4 others. Know your zone of genius.

📈
Growth Readiness Score

10 organisational scaling dimensions — delegation maturity, systems, hiring readiness, and leadership transition capacity.

🤖
AI Coaching Engine

Personalised development actions, delegation scripts, and coaching questions generated from your unique profile.

👥
Team Intelligence

Map your team's collective behavioural chemistry, leadership gaps, and growth readiness as a single entity.

📊
Benchmark Intelligence

Compare your profile against industry peers, role groups, and revenue-stage benchmarks.

📋
Five Powerful Reports

Leadership, Entrepreneur, Team, Hiring Assessment, and Growth Readiness — each with narrative, charts, and action plans.

24 Leadership Archetypes

Which Leader Are You?

From the Strategic Commander to the Visionary Rainmaker — discover your composite identity.

Strategic Commander
Wins through clarity and force of will
🔬
Analytical Builder
Builds what works by understanding why
Visionary Rainmaker
Sees the future and sells everyone tickets
❤️
People-Centred Operator
Builds the teams that build the business
🏛️
Scaling Architect
Designs the blueprint 10× companies need
🚀
Growth Catalyst
Injects velocity into every room they enter
🎯
Execution Specialist
Makes things happen when others make excuses
💡
Innovative Builder
Breaks what exists to build something better
Discover Your Archetype →
Transparent Pricing

Flexible Plans for Every Organisation

Start with LeadershipDNA™ included in every account. Add TalentDNA™ and CultureDNA™ via license pools as your needs grow.

Individual
Free

Perfect for leaders taking their first assessment.

Get Started Free
  • LeadershipDNA™ assessment
  • Full 7-dimension report
  • Archetype discovery
  • Growth Readiness Score
  • Entrepreneur DNA™ profile
  • TalentDNA™ (add-on)
  • CultureDNA™ (add-on)
  • Team dashboards
Organisation
$299/mo

For HR teams deploying across the full workforce.

Start Org Plan
  • Everything in Consultant
  • 25 LeadershipDNA™ licenses included
  • 50 TalentDNA™ licenses included
  • 50 CultureDNA™ licenses included
  • HR Intelligence dashboard
  • 9-box succession grid
  • Culture Intelligence dashboard
  • Org-wide benchmarks & reports
Enterprise
Custom

For large organisations with complex requirements.

Contact Sales
  • Everything in Organisation
  • Unlimited licenses (all products)
  • Multi-consultant management
  • Custom benchmarks & norms
  • API access & webhooks
  • SSO & white-label options
  • Dedicated success manager
  • SLA & enterprise support
🔑
License-based access — buy what you need, when you need it
TalentDNA™ and CultureDNA™ are sold as per-user licenses. Consultants purchase license pools and allocate them to their client organisations. Unused licenses roll forward — nothing wasted.
Talk to Us →
🧬🎯🏛️

Start With One. Scale With All Three.

Every account starts with LeadershipDNA™ for free. Add TalentDNA™ and CultureDNA™ when your organisation is ready to go deeper.

🚀 Create Your Free Account

No credit card required. LeadershipDNA™ always free.